To stay competitive, LGP Print wanted to understand its customers better before planning new campaigns. The answer was already in its own data.

About LGP Print
Leeds Graphic Press (LGP Print) is a family-owned commercial printer in Leeds, West Yorkshire, founded in 1977. It serves everyone from local businesses to global corporations, keeps investing in modern, more sustainable presses, and is known for close attention to detail from quote to delivery.

The challenge
After more than 45 years in print, LGP Print needed modern marketing to compete in a fast-changing market. To target new customers, it first needed a deep understanding of its existing ones, drawing on its own team and external consultants.

The solution
Redev has been LGP Print’s partner since building its Quote Management system in 2007, which now holds 17 years of client, product, quote and work ticket history. We added business analytics tools that organise this data into KPI dashboards, giving LGP Print a 360-degree view of its operations.

• 17 years of quote management data put to work

• KPI dashboards covering clients, products, quotes and work tickets

• A 360-degree view of operational metrics

• Insights to shape future marketing campaigns

“Partnering with Redev has transformed our approach at LGP Print.”
Philip Stead
CEO, Leeds Graphic Press